Social Media Release: Jones Valley Teaching Farm

This is a fictional release created for a university course. It is not an official release from Jones Valley Teaching Farm.

Jones Valley Teaching Farm Launch Event on Jan. 15 in Auburn, Alabama

Pitch

Jones Valley Teaching Farm is partnering with Auburn City Schools to host an event to mark the launch of their Good School Food program in Auburn, Alabama, on Jan. 15. The event will be held from 6-10 p.m. at the new Downtown Farm facility at 203 N. College St. There will be fresh produce for sale grown at the Downtown Farm with proceeds going towards the Good School Food initiative in Auburn;  local vendors selling food; live music from performer Grant Frazier; face painting for children; and a silent auction.

Background

Jones Valley Teaching Farm, or JVTF, was born in 2007 when one city block turned into Birmingham’s first urban farm. The farm’s founders wanted to make the community a healthier place and provide nutritious, organic produce in local markets. In 2011, the focus of the non-profit shifted to education. JVTF partners with public schools through their Good School Foods program to teach students critical thinking skills, creativity and the value of nutrition through hands-on learning experiences at school farms. Their mission is to empower the next generation to live healthier and be change agents in their communities. The launch of the program in Auburn marks the first satellite city for JVTF, headquartered in Birmingham.

Facts
  • JVTF will host an event on Jan. 15 from 6-10 p.m. in Auburn, Alabama, at the Downtown Farm, 203 N. College St.
  • 5 JVTF Farm Fellows will sell produce grown at the Auburn Downtown Farm.
  • 8 local food vendors will be selling meals featuring locally grown fruits and vegetables.
  • Grant Frazier of Purcellville, Virginia, will perform live music throughout the event.
  • There will be staff on-hand to paint children’s faces with plant designs.
  • At 8 p.m. there will be a silent auction for a year’s worth of fresh produce from JVTF farms in Auburn.
  • JVTF Executive Director Amanda Storey and Good School Food Director Zoe Burgess will be in attendance.
  • Auburn City Schools Superintendent Karen DeLano will be in attendance.
Quotes

“I can’t believe how this has blessed our community,” said Karen DeLano, superintendent of Auburn City Schools. “Jones Valley Teaching Farms is a monumental addition to the education of our community’s children. This event will be an exciting mark for a new chapter for Auburn City Schools.”

“We want to show the Auburn community how they will literally reap the fruits of this program’s labor,” said Amanda Storey, Jones Valley Teaching Farm executive director. “By teaching Auburn children the value of nutrition and experimental learning, this community will flourish. There’s nowhere else we’d rather start our first satellite program, and the event will be an incredible way to introduce ourselves to the people of Auburn.”

Media

Students in Oliver Elementary's Farm Lab

 

 

 

 

 

Photo: Jones Valley Teaching Farm Facebook

 

Downtown Farm in Auburn

Photo: Jones Valley Teaching Farm Instagram

Video

Here’s a glimpse of how the Good School Food program works.

Links

Website: http://jvtf.org/ 

Facebook: https://www.facebook.com/jonesvalleyteachingfarm/ 

Instagram: https://www.instagram.com/jonesvalleyteachingfarm/

Vimeo: https://vimeo.com/jvtf

Contact

Rita Means, Program Coordinator, (333) 333-3333, rita@jvtf.com

Zoe Burgess, Good School Food Director, (333) 333-3334, zoe@jvtf.com

 

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